In this episode of The Issuer Academy podcast, host Merusha Naidu is joined by Bassam Aleidy, CEO of Enjaz, Ibrahim Farag, Chief Product and Growth Officer at Enjaz, and Jeff Parker, CEO of Paymentology. Together, they dive into how Saudi Arabia is revolutionizing digital payments, with 79% of retail transactions now being cashless, and examine how companies like Enjaz are building innovative solutions that are “Built for Saudi, Connected to the World.”

Bassam Aleidy is the CEO of Enjaz, a leading Saudi Arabian fintech company specializing in remittances and digital payments. As a former Chief Digital Banking Innovation Officer at Bank Albilad, he led the company's transformation from a traditional remittance provider to a digital-first financial institution, pioneering the first digital account opening system in the GCC and Middle East region. His leadership has been instrumental in advancing Enjaz's vision of connecting Saudi Arabia to over 200 countries while maintaining strong compliance and innovation standards.

Ibrahim Farag serves as the Chief Product and Growth Officer at Enjaz, where he drives product innovation and digital transformation initiatives. With deep expertise in fintech product development and compliance, he has been crucial in developing Injaz's digital solutions while maintaining robust security standards. His strategic approach to balancing innovation with regulatory requirements has helped position Injaz as a leader in Saudi Arabia's evolving financial services landscape.

Jeff Parker is the CEO of Paymentology, a global payments technology provider operating in 65 countries. His expertise lies in developing configurable payment solutions and fostering strategic partnerships across the fintech ecosystem. Under his leadership, Paymentology has become a key enabler of digital transformation in the payments industry, particularly in emerging markets like Saudi Arabia.

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